Co-hosted by The Hong Kong Polytechnic University (PolyU) and the Jiangsu Provincial Tourism Bureau, and co-organized by PolyU’s School of Hotel and Tourism Management (SHTM), the Jinling Hotels and Resorts Corporation, and the Nanjing Municipal Tourism Bureau, the Third International Forum on China Hotel Brand Development was successfully held in Nanjing in Jiangsu Province from April 27-28, 2009. Sponsored by the K. Wah Group for the third year, and supported this year by the China Tourist Hotels Association, the forum provided an excellent opportunity for industry leaders, academics, and government officials to exchange views on the development and management of hotel branding in a rapidly-developing market.
In his opening address to the forum, which was held at the Nanjing International Conference and Exhibition Centre, Dr. Lui Sun-wing, vice president (partnership development) of PolyU, spoke of the importance of collaborating with industry in the pursuit of research excellence. He said he fully recognized the importance of branding in today’s global economy and particularly appreciated the timeliness of this event in view of the current financial challenges that the world is facing. Dr. Lui Che-woo, chairman of the K. Wah Group, was full of praise for PolyU and the SHTM because of their outstanding achievements. It was this extraordinary level of commitment that motivated him to pledge his support to the university and the school. Other distinguished guests of the opening ceremony included Mr. Zhang Ji, deputy director general of the Jiangsu Provincial Tourism Bureau; Professor Kaye Chon, chair professor and director of the SHTM; Mr. Tang Wenjian, chairman and president of Jinling Holdings, Ltd.; Mr. Chen Mengmeng, deputy secretary general of the Jiangsu Provincial Government; and Mr. Jiang Hongkun, mayor of the Nanjing Municipal Government.
In the keynote presentations, Professor Dai Bin, vice president of the China Tourism Academy, shared his thoughts on “The Evolution of Hotel Brand: Historical Responsibility and China Perspective.” Ms. Lily Ng, senior vice president, Jones Lang LaSalle Hotels, discussed the “China Hotel Development Trends.” Mr. Andrew Hirst, operations director, Asia, of the Mandarin Oriental Hotel Group talked about the “Development Strategy in China: Mandarin Oriental Hotel Group.” Other speakers included the chairman and vice chairman of the China Tourist Hotels Association.
Prominent industry leaders and scholars attended various panel discussions covering a variety of topics including “Industry Leaders Round Table: Focusing on 2009 and Beyond,” “Development Strategies of Leading International and Domestic Brands in China,” “Brand Investment: Perspectives of Owners and Other Players,” “Developing Different Types of Hotel Brands,” and “Developing Future Leaders for the Hotel Industry.”
The 3rd International Forum on China Hotel Brand Development recorded a total attendance of 500 participants from around the world. It has truly become one of the most important events in fostering open discussion of development and management of hotel branding in China.
ਪੌਲੀਯੂ ਦਾ ਸਕੂਲ ਆਫ਼ ਹੋਟਲ ਐਂਡ ਟੂਰਿਜ਼ਮ ਮੈਨੇਜਮੈਂਟ ਏਸ਼ੀਆ-ਪ੍ਰਸ਼ਾਂਤ ਖੇਤਰ ਵਿਚ ਪ੍ਰਾਹੁਣਚਾਰੀ ਦੀ ਸਿੱਖਿਆ ਦਾ ਮੋਹਰੀ ਪ੍ਰਦਾਤਾ ਹੈ. ਇਹ ਨੰ. 4 ਵਿਚ ਹੋਸਟਲਿਟਿਟੀ ਐਂਡ ਟੂਰਿਜ਼ਮ ਰਿਸਰਚ ਦੇ ਜਰਨਲ ਵਿਚ ਪ੍ਰਕਾਸ਼ਤ ਇਕ ਅਧਿਐਨ ਅਨੁਸਾਰ ਖੋਜ ਅਤੇ ਸਕਾਲਰਸ਼ਿਪ ਦੇ ਅਧਾਰ ਤੇ ਦੁਨੀਆ ਦੇ ਚੋਟੀ ਦੇ ਹੋਟਲ ਅਤੇ ਸੈਰ-ਸਪਾਟਾ ਸਕੂਲਾਂ ਵਿਚੋਂ 2005.
60 ਦੇਸ਼ਾਂ ਦੇ 18 ਅਕਾਦਮਿਕ ਸਟਾਫ ਦੇ ਨਾਲ, ਸਕੂਲ ਪੀਐਚਡੀ ਤੋਂ ਲੈ ਕੇ ਉੱਚ ਡਿਪਲੋਮਾ ਤੱਕ ਦੇ ਪੱਧਰਾਂ 'ਤੇ ਪ੍ਰੋਗਰਾਮ ਪੇਸ਼ ਕਰਦਾ ਹੈ। ਇਸਨੂੰ ਸੈਰ-ਸਪਾਟਾ ਸਿੱਖਿਆ ਵਿੱਚ ਮਹੱਤਵਪੂਰਨ ਯੋਗਦਾਨ ਲਈ "2003 ਇੰਟਰਨੈਸ਼ਨਲ ਸੋਸਾਇਟੀ ਆਫ਼ ਟ੍ਰੈਵਲ ਐਂਡ ਟੂਰਿਜ਼ਮ ਐਜੂਕੇਟਰਜ਼ ਇੰਸਟੀਚਿਊਸ਼ਨਲ ਅਵਾਰਡ" ਨਾਲ ਸਨਮਾਨਿਤ ਕੀਤਾ ਗਿਆ ਸੀ ਅਤੇ ਸੰਯੁਕਤ ਰਾਸ਼ਟਰ ਵਿਸ਼ਵ ਸੈਰ ਸਪਾਟਾ ਸੰਗਠਨ ਦੁਆਰਾ ਮਾਨਤਾ ਪ੍ਰਾਪਤ ਏਸ਼ੀਆ ਵਿੱਚ ਸਿੱਖਿਆ ਅਤੇ ਸਿਖਲਾਈ ਨੈਟਵਰਕ ਵਿੱਚ ਇਹ ਇੱਕੋ ਇੱਕ ਸਿਖਲਾਈ ਕੇਂਦਰ ਹੈ।
